Luxury fashion and extreme metal do not usually share the same stage—but somehow, Slipknot and Gucci have made it work.
In one of the strangest and coolest crossovers of 2026 so far, Gucci has chosen Slipknot’s explosive classic “(sic)” as part of the soundtrack for its new promotional short film, proving once again that heavy music keeps finding unexpected ways into mainstream culture.
The Italian fashion giant recently released a cinematic short for its new “Generation Gucci” campaign, directed by acclaimed filmmaker Jonathan Glazer. The surreal visual piece blends elegance, mystery, and late-night chaos, creating a dreamlike atmosphere where impeccably dressed models move through the city under moonlight and spotlights.
Then comes the twist.
As the film shifts into one of its most intense moments—a flying classic convertible cutting through the night sky—Slipknot’s brutal “(sic)” crashes into the soundtrack with all the force fans would expect. Joey Jordison’s legendary double-kick drumming and the raw aggression of the track completely transform the mood, turning polished luxury into something darker, louder, and far more dangerous.
The contrast is especially striking because the campaign also features much softer and more traditional selections like “Un bacio è troppo poco” by Mina and “Hier encore” by Charles Aznavour. Slipknot’s presence in that mix feels almost surreal—but somehow, it fits perfectly.
“(sic)” comes from Slipknot’s landmark 1999 self-titled debut album, the record that helped redefine modern metal and launched the masked Iowa band into global recognition. Even though the song was never released as an official single, it became one of the band’s most beloved tracks and remains one of their most performed live songs to this day. It represents the purest early form of Slipknot: violent, precise, chaotic, and unforgettable.
The timing also makes the choice even more meaningful. The band recently celebrated the legacy of that debut album with anniversary tours and special festival appearances, including major events like Resurrection Fest and Graspop Metal Meeting, bringing back their classic late-’90s visual identity and reminding everyone why that era remains sacred to fans.
Slipknot have never been strangers to unusual collaborations, but Gucci may be one of the most unexpected yet. Metal being used to symbolize rebellion, intensity, and raw energy in mainstream advertising is nothing new—but hearing “(sic)” in a luxury fashion campaign still feels like something nobody had on their 2026 bingo card.
And honestly, that’s exactly why it works.
Because beneath the expensive tailoring and polished aesthetics, Gucci clearly understood something important: nothing sells danger quite like Slipknot.
For longtime maggots, seeing one of the band’s most ferocious early tracks soundtrack high fashion might feel bizarre—but it also proves how deeply influential Slipknot’s legacy has become.
From underground chaos to luxury catwalks, “(sic)” still hits just as hard.
And now, apparently, it does so in designer clothes.
