In an unexpected twist, Paramore’s lead singer, Hayley Williams, made a vibrant appearance at this year’s Super Bowl Halftime Show—not on stage, but through her innovative hair dye company, Good Dye Young. The halftime performance featured acclaimed rapper Kendrick Lamar, accompanied by guest artist SZA. Their ensemble of dancers sported striking red and black split-dye hairstyles, all thanks to Good Dye Young’s vegan hair products.
Overjoyed by this collaboration, Williams exclaimed, “Screaming at my TV!” in response to Good Dye Young’s social media post highlighting the event. Notably, SZA has previously embraced Good Dye Young’s products, showcasing the brand’s appeal among top artists.
Established in 2016 by Williams and her longtime hair and makeup stylist, Brian O’Connor, Good Dye Young champions inclusivity and self-expression. Their inaugural product, “Riot,” paid homage to Paramore’s iconic 2007 album, offering fans the vibrant orange hue that became synonymous with Williams during that era.
Reflecting on the brand’s journey, Williams shared, “Each launch that we do, each collection of color, has a story behind it. It has a message. Good Dye Young is about inclusivity and self-expression. We see it as an accessory just as much as people see makeup, tattoos, the clothes you put on every day.”
For those eager to experiment with these dynamic colors, Good Dye Young’s products are available online and in various retail locations. Their “Store Locator” tool can help you find the nearest outlet to explore their offerings.
